If there’s one thing the staff at the FT Adjusting office can testify to, it’s the fact that food can be a great motivator. In the kitchen, we’re lucky enough to have a bottomless supply of Tim Tams and Mint Slices. But there’s also the added bonus of our monthly pizza parties and spontaneous cake days. All those treats makes for one productive and happy team of loss adjusters.
So it’s not too surprising that Belgium has taken up a similar tactic of culinary persuasion. According to a report from Insurance Business, Belgium’s deputy director of economic and financial policy reporting used their famous Belgian waffles to lure insurers. The temptation tactics also included the country’s strong regulatory regime and its high quality beer.
The waffles might just be making an impact on insurers after QBE announced plans to expand their Brussels branch, establishing the Belgian capital as its new EU base. Belgium is hoping that similar moves from more insurance companies will lead to big operations in the long run.
While we’ve got enough tea and biscuits to sink a ship, we can’t help but enviously daydream over the thought of fresh Belgian waffles on a cold winter’s morning. Maybe there’s some truth in the saying after all – the way to a loss adjuster’s heart is through the stomach.
Words by Skye Jamieson